Description
Book Synopsis: How do mass media help shape our economic, cultural, political, and personal worlds? This provocative new edition of Gender, Race, and Class in Media engages you in critical media scholarship by encouraging you to analyze your own media experiences and interests. You will explore some of the most important forms of today’s popular culture—including the internet, social media, television series, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. You not only develop a comprehensive understanding of the media culture and communication processes, but also learn how media can be used to subvert prevailing narratives that reinforce the status quo.
New to the Fifth Edition:
- Two new editors, Bill Yousman and Lori Bindig Yousman, have joined the editorial team of this bestselling book and bring a fresh perspective on critical media studies.
- Twenty-seven readings in the Fifth Edition are either new or substantially updated to reflect the rapid evolution of the field and to provide you with texts on current media.
- Revised section introductions highlight key concepts and identify compelling connections between the readings to provide you with a comprehensive critical introduction to media studies.
Details
Are you interested in understanding how mass media influences our economic, cultural, political, and personal lives? Look no further! Our Gender, Race, and Class in Media: A Critical Reader book is the perfect guide to help you navigate the complex world of media. With this engaging and thought-provoking book, you'll be encouraged to analyze your own media experiences and interests, gaining a deeper understanding of the power dynamics at play.
Discover the ways in which popular forms of media, from the internet to television series, films to advertising, both shape and reflect our society. Explore the political economy of production, delve into textual analysis, and examine audience responses to uncover the multidisciplinary issues of power associated with gender, race, and class. This book goes beyond surface-level understanding, allowing you to develop a comprehensive perspective on media culture and communication processes.
But that's not all - our fifth edition brings in new perspectives and updated content to keep you up to date with the rapidly evolving field of critical media studies. Two new editors, Bill Yousman and Lori Bindig Yousman, have joined our expert team to provide fresh insights. With twenty-seven new or updated readings, you'll have access to the most relevant and current research in the field.
Don't miss out on this opportunity to gain a deeper understanding of media's influence and how it can be used to challenge the status quo. Take the first step towards critical media literacy by purchasing our Gender, Race, and Class in Media: A Critical Reader book today!
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