Description
Book Synopsis: 'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association
Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.
With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.
The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:
- a number of new case studies
- detailed coverage of individual market segments
- checklists and summaries of key points
- several new chapters
- a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Details
Are you a writer looking to make your mark in the publishing industry? Look no further than Alison Baverstock’s How to Market Books. With over four editions, this book has become the industry standard for marketing in publishing. Packed with valuable information, it is the go-to guide for professionals and students alike.
In this new edition, Baverstock takes into account the ever-changing publishing landscape, especially with the rise of digital marketing. Whether you're an experienced marketer or new to the field, this book offers a wealth of case studies, coverage of market segments, and checklists of key points to ensure your success in this rapidly evolving industry.
Marketing your book effectively is crucial, and with Baverstock's expertise, you'll gain the knowledge and strategies needed to stand out in a crowded market. Order your copy of How to Market Books today and take your publishing career to new heights.
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