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Social Sciences - Designing Quality Survey Questions

Description

Book Synopsis: Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive.

Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.

Details

Are you tired of getting lackluster and ineffective data from your surveys? Introducing Designing Quality Survey Questions, a game-changing book that will revolutionize the way you gather information. Written by Sheila B. Robinson and Kimberly Firth Leonard, this comprehensive guide will teach you how to craft survey questions that yield rich, nuanced, and valuable data. With the help of this book, you'll be able to ask questions that truly capture the insights you need to answer your research or evaluation questions.

Don't let poorly-worded survey questions impede your progress. Designing Quality Survey Questions is here to equip you with the necessary skills to create precisely-worded questions that deliver results. Whether you're struggling with designing demographic questions, keeping respondents engaged or avoiding survey fatigue, this book covers it all. Uncover the secrets of web-based survey formats, culturally-responsive survey design, and the factors that influence survey responses - all in one comprehensive resource.

What sets this book apart is its inclusion of real-world experiences from practitioners in the field. Gain valuable insights from their stories and learn from their successes and failures in survey design. Plus, with the end-of-chapter exercises and discussion questions, you'll have the opportunity to apply the knowledge you've gained and refine your survey skills.

Ready to level up your survey game? Get your hands on Designing Quality Survey Questions today and start collecting data that truly matters. Don't miss out on this opportunity to improve the effectiveness of your surveys and make smarter decisions. Click here to get your copy now!

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