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Book Synopsis: Now with a new introduction describing the fallout of America’s consumer credit boom, 1994’s wildly acclaimed bestseller A Piece of the Action tells the story of how millions of middle class Americans went from being savers to borrowers and investors through the invention of credit cards, mutual funds, and IRAs—resulting in profound societal change.
“America began to change on a mid-September day in 1958, when the Bank of America dropped its first 60,000 credit cards on the unassuming city of Fresno, California.” So begins Joe Nocera’s riveting account of one of the most astonishing revolutions in modern American life—what Nocera labels “the money revolution.” In the decades since, the middle class has gained access to credit cards, to mutual funds, to retirement accounts—and to hundreds of other financial vehicles that have allowed everyone to get “a piece of the action.” In this lively, engaging book, some of the great financial characters of modern times—from Charles Merrill to Charles Schwab to Peter Lynch—strut across the stage as the course of this great financial shift is charted.
In an all-new introduction, Nocera takes a look back at the consequences of the money revolution. Were members of the middle class as prepared as the innovators claimed to take control of their financial lives? Or did events like the dot-com and the housing bubbles suggest something else: that far too many of us lacked the wherewithal to make sound investment decisions?
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Discover the fascinating story of America's financial transformation in the critically acclaimed book, A Piece of the Action: How the Middle Class Joined the Money Class. Written by Joe Nocera with a new introduction offering insights into the aftermath of America's consumer credit boom, this book provides an eye-opening account of how millions of middle-class individuals transitioned from savers to borrowers and investors.
Through the introduction of credit cards, mutual funds, and IRAs, the middle class gained unprecedented access to the world of finance, leading to profound societal changes. Beginning with the Bank of America's launch of 60,000 credit cards in Fresno, California in 1958, Joe Nocera narrates the gripping tale of the "money revolution" that reshaped America's economy.
In this captivating book, Nocera brings to life the legendary figures of finance, including Charles Merrill, Charles Schwab, and Peter Lynch. As the great financial shift unfolds, their stories intertwine with the larger narrative, illustrating how ordinary individuals seized the opportunity to claim their share of the financial prosperity.
Nocera's insightful analysis prompts a critical examination of the consequences of this financial revolution. Were members of the middle class truly equipped to manage their newfound financial freedom? Or did events like the dot-com and housing bubbles reveal the vulnerability of many to make sound investment decisions?
To delve into the captivating world of America's transformation into a money-driven society, get your copy of A Piece of the Action today. Equip yourself with the knowledge and understanding necessary to navigate the complexities of personal finance and ensure a prosperous future. Don't miss out on the opportunity to join the millions who have already embraced the "money revolution." Get your copy now and take control of your financial destiny! Click here to order yours.
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