Description
Book Synopsis: Donald Trump’s use of Twitter, the “Angelina Effect,” social media mourning, cyber-bullying: in today’s media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. This book:
- Explains how principles of motivation, causation, generalizability, and ethics apply to media research.
- Outlines different forms of ‘reality’ created by media stories, media users, and the blending of media and interpersonal communication.
- Identifies key areas of research, from media industries, content and events to regulation, policy and audiences.
- Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of ‘big data’.
- Brings theory to life throughout with a range of contemporary case studies.
Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication, and cultural studies.
Details
Are you fascinated by the power and impact of media in today's society? Look no further than "Exploring Media Research: Theories, Practice, and Purpose." This groundbreaking book by author Andy Ruddock dives deep into the world of media influence and explores how you can conduct meaningful media analysis without breaking the bank. Get ready to demystify the research process and uncover the secrets behind Donald Trump's Twitter use, the "Angelina Effect," social media mourning, and cyber-bullying.
In "Exploring Media Research," you'll discover how principles of motivation, causation, generalizability, and ethics apply to media research. Learn about the different forms of reality created by media stories, media users, and the blending of media and interpersonal communication. Dive into key areas of research, from media industries, content, and events to regulation, policy, and audiences.
But this book isn't just theory - it's all about practical application. Ruddock shows you how to turn concepts into action through various research methods, including archival and field research, as well as the analysis of big data. Real-life case studies bring theory to life, ensuring you grasp the complexities of media influence in the 21st century.
Don't miss out on this essential reading for students and researchers across media, communication, and cultural studies. Equip yourself with the knowledge and tools needed to navigate the chaotic, complex, and compelling world of media influence. Start exploring media research today.
Click here to get your hands on "Exploring Media Research: Theories, Practice, and Purpose" and unlock the secrets behind media influence.
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