Description
Book Synopsis: The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Details
If you're looking to enhance your communication skills, look no further than "Communication Research Measures: A Sourcebook"! As a comprehensive collection of scales measuring various aspects of interpersonal, mass, organizational, and instructional communication, this book is an indispensable resource for scholars, students, and practitioners in the field. With scales drawn from well-developed areas of communication research, this sourcebook reflects the latest advancements and helps you save precious time and effort in your studies and research. Whether you are a seasoned professional or just starting out, this book will contribute significantly to your research efforts.
With the emphasis on developing and improving the measurement base of the communication discipline, "Communication Research Measures" offers a treasure trove of quantitative scales. From interpersonal communication to mass communication, organizational communication to instructional communication, this sourcebook covers it all. The breadth and depth of scales in this book ensure you'll find the measurement tools you need for your specific research needs.
Originally published by Guilford Press in 1994, "Communication Research Measures" is now available from Routledge. This updated edition brings together the most valuable scales from the field of communication to provide you with an essential reference. With its easy-to-navigate format and wealth of measurement options, this book will be your go-to resource for communication research.
If you're ready to take your communication studies to the next level, don't miss out on "Communication Research Measures: A Sourcebook." Get your copy today and unlock the power of quantitative scales in communication research!
Click here to get your hands on "Communication Research Measures: A Sourcebook" now!
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