Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

Name: Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Price: 35.00 USD
Availability: InStock
Rating: 4.5 (1452 reviews)

4.5 of 5 Stars: Finance - Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

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Book Synopsis

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding "If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."- Brad Feld, Managing Director, Foundary Group

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The key to success in the fast-paced world of innovation is not just about building products, but building the right products. Unfortunately, many ventures fail not because they lacked the ability to complete their project, but because they wasted time, money, and effort on the wrong ideas. Enter Running Lean, the ultimate guide to vetting product ideas and increasing your chances of success.

In this game-changing book by Ash Maurya, you'll discover a systematic approach to achieve a "product/market fit" for your business. With his expertise in building a range of products from high-tech to no-tech, Maurya combines groundbreaking methodologies like the Lean Startup and Customer Development to provide you with an exacting strategy.

Running Lean is perfect for CEOs, business managers, developers, programmers, and anyone looking to embark on a business project. It will teach you how to identify a problem worth solving and define a suitable solution. You'll learn how to continuously engage with your customers, test your product through fast iterations, and measure customer response to verify or refute your ideas.

And that's not all. Running Lean also covers the art of pivoting, knowing when to change course in your plan, and maximizing your efforts for speed, learning, and focus. It even shares insights on the ideal time to raise your "big round" of funding.

Don't just take our word for it. According to Brad Feld, Managing Director at Foundary Group, "Running Lean is a must-read for entrepreneurs and those who want to adopt the Lean Startup approach." So, if you're starting a company or looking to revolutionize your business, grab a copy of Running Lean and pave your way to success!

Click here to learn more about Running Lean and grab your copy today!

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