Description
Book Synopsis: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on interviews with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
- Find and use offline ads and other channels your competitors probably aren't using
- Get targeted media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Details
Are you tired of your startup struggling to gain a foothold in the market? Don't let your brilliant ideas go to waste. Get your hands on "Traction: How Any Startup Can Achieve Explosive Customer Growth" now. This book is not just another startup advice guide; it's a game-changer. Gabriel Weinberg and Justin Mares have poured their experiences into this remarkable masterpiece, highlighting why most startups fail - not because of product development, but because of a lack of traction.
Forget about empty promises and buzzwords. Traction is about providing tangible evidence of your success in the form of customer growth. It's the ultimate key to unlocking all other aspects of your business, from raising funds to forming valuable partnerships. With the guidance of more than forty successful founders, including industry leaders like Jimmy Wales and Dharmesh Shah, you'll discover the nineteen channels you can use to build a solid customer base.
Why waste your time on channels your competitors are already saturating? Traction will reveal the lesser-known, lucrative offline ads and other underutilized channels that can skyrocket your customer acquisition. This book will also teach you the secrets of securing targeted media coverage that will reach a wider audience and boost your credibility in the market.
Struggling to make your email marketing campaigns effective? Traction has got you covered. Learn how to automate strategic sets of prompts and updates, taking your email marketing to the next level. Additionally, this book provides expert insights on improving your search engine rankings and advertising through powerful online tools and research.
Remember, there's no one-size-fits-all strategy. Traction offers a practical three-step framework called Bullseye to help you identify the most effective traction channels for your specific business needs. Whether you're just starting or trying to break through a plateau, the valuable lessons and real-life examples in Traction will equip you with the knowledge to create sustainable growth. Don't miss out on the opportunity to transform your startup's trajectory.
Get Traction: How Any Startup Can Achieve Explosive Customer Growth now and start paving your path to success!
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