Description
Book Synopsis: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.
Details
Are you ready to unlock the secret language of visual communication? Dive into the world of Peircean Visual Semiotics, a groundbreaking book that explores the power of pictorial and multimodal documents in our contemporary culture. Unlike other semiotic approaches, this book takes pictorial signs as its prime examples, treating the visual as equal to the written word. Whether you are a student of semiotics or simply interested in the persuasive strategies employed in visual rhetoric, this book will provide you with invaluable insights and help you develop a deeper understanding of cultural artifacts.
Discover the wide range of topics covered in this comprehensive book, from comic strips and conventional photographs to advertising campaigns and breathtaking posters. Each chapter delves into the specific constituent properties of both word and image, allowing you to analyze and interpret various visual elements with ease. With its focus on Peirce's theory of signs and visual rhetoric, this book offers a fresh and unique perspective that will revolutionize your understanding of communication.
Peircean Visual Semiotics is not just theory - it's a practical guide for those who want to enhance their skills in decoding and creating visual messages. Whether you're an introductory or advanced student of semiotics, this book is an essential addition to your reading list. Immerse yourself in the world of visual culture and join the ranks of those who truly understand the power of images. Take the first step towards mastering Peircean Visual Semiotics by grabbing your copy now!
To order your copy of Peircean Visual Semiotics and embark on a journey of visual discovery, click here.
Discover More Best Sellers in Communication & Journalism
Shop Communication & Journalism
Reputational Challenges in Sport: Theory and Application
$49.95
Communication & Journalism - Reputational Challenges in Sport: Theory and Application
The Strategic Digital Media Entrepreneur
$89.51
Communication & Journalism - The Strategic Digital Media Entrepreneur
$64.95
Communication & Journalism - Worlds Apart: Acting and Writing in Academic and Workplace Contexts (Rhetoric, Knowledge, and Society Series)
Storyboarding: A Critical History (Palgrave Studies in Screenwriting)
$71.99
Communication & Journalism - Storyboarding: A Critical History (Palgrave Studies in Screenwriting)
Communicating Ethically: Character, Duties, Consequences, and Relationships
$80.95
Communication & Journalism - Communicating Ethically: Character, Duties, Consequences, and Relationships
Culture is not an industry: Reclaiming art and culture for the common good (Manchester Capitalism)
$21.95
Communication & Journalism - Culture is not an industry: Reclaiming art and culture for the common good (Manchester Capitalism)
