Description
Book Synopsis: This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
Details
Looking for an authoritative guide to measuring the key variables in health communication? Look no further! Our latest release, the Health Communication Research Measures Book, is the ultimate resource for researchers, students, and policymakers. This comprehensive volume dives into the world of quantitative measures, providing up-to-date reports, evidence, and scales for a wide range of crucial social science constructs.
Whether you're interested in patient-provider dyadic communication, social influence and persuasion, or health campaigns, this book covers it all. Gain insights into constructs like self-efficacy, disclosure, social norms, and risk perception, and equip yourself with the tools you need to conduct meaningful research in the field of health communication.
With its accessible language and emphasis on practicality, the Health Communication Research Measures Book is an invaluable asset for researchers and students alike. It will help you plan and review research studies and proposals with ease, ensuring that your work is grounded in the latest methodologies and advancements in the field.
Don't miss out on this essential resource! Get your copy of the Health Communication Research Measures Book today and unlock a wealth of knowledge that will elevate your understanding and impact in health communication. Click here to purchase now.
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