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Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research

Name: Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research
Price: 31.95 USD
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Rating: 4.2 (15 reviews)

4.2 of 5 Stars: Communication & Journalism - Accounts, Excuses, and Apologies, Second Edition: Image Repair Theory and Research

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Book Synopsis: Updated with a timely literature review and new case studies from sports, international politics, and third-party image repair.

In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. This fully updated edition of the 1994 volume investigates the situations in which threats to image arise and describes the image-repair strategies that may be used to help defuse these threats, such as denial and apology. The author reviews various theories on image repair, and extends prior research on the topic to include work on persuasion or attitude change. Five contexts for image repair are examined: corporate, political, sports/entertainment, international, and third party (when one person or organization tries to repair the image of another). New case studies include the British Petroleum oil spill in the Gulf of Mexico, Anthony Weiner, Lance Armstrong, Apple's apology to China over the iPhone, and Prime Minister David Cameron's apology for Bloody Sunday. "This is an extremely valuable update to the most influential book ever published on crisis communication." - Timothy L. Sellnow, coauthor of Theorizing Crisis Communication

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Image Repair Theory and Research: A Must-Have Resource for Image-conscious Individuals

In today's digital age, your image is more important than ever. Whether you are an individual, a company, or even a country, there will come a time when you need to defend your reputation. That's where "Accounts, Excuses, and Apologies, Second Edition" comes in. This timely and updated edition offers a comprehensive exploration of image repair strategies, backed by extensive research and real-life case studies.

With a thorough literature review and a focus on contemporary examples such as sports, international politics, and third-party image repair, this book will equip you with the knowledge and tactics to handle any threat to your image. Whether you are facing corporate scandals, political controversies, or personal mistakes, this book provides you with the tools to defuse these threats and rebuild your reputation.

The author delves into various theoretical frameworks of image repair, taking the topic beyond mere damage control to explore persuasive techniques and attitude change. Through the examination of five different contexts for image repair, including corporate, political, sports/entertainment, international, and third party, you will gain a comprehensive understanding of effective strategies.

As an added bonus, "Accounts, Excuses, and Apologies, Second Edition" features new case studies, including high-profile incidents like the BP oil spill, the scandal surrounding Anthony Weiner, Apple's apology to China, and Prime Minister David Cameron's apology for Bloody Sunday. By studying these real-life examples, you can learn from the successes and failures of others, allowing you to navigate image repair with confidence.

This second edition is not just an update, but a transformative resource that will empower you to mitigate crises, regain public trust, and emerge stronger than ever. Don't leave your image to chance - get your copy of "Accounts, Excuses, and Apologies" today and take control of your reputation.

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