Description
Book Synopsis:
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.
Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.
Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
Details
Looking to enhance your communication skills and express your identity in a unique and captivating way? Look no further than "Multimodality and Identity" by leading theorist, Theo van Leeuwen. This groundbreaking book delves into the fascinating world of typography, colour, texture, sound, and movement, and how they can be harnessed to effectively communicate both corporate and individual identities.
Uncover the secrets behind the key elements of multimodal style and discover how to apply them across various domains, such as typography, product design, architecture, and even animation films. With its sociological insights into contemporary forms of identity and multimodal approaches to analyzing expression, this text is a true eye-opener.
Experience the power of visual examples sourced from diverse fields like fashion, the built environment, logos, and modern art. This user-friendly book not only provides clear methods for analysis but also equips you with creative strategies for the seamless practice of multimodal communication.
Whether you're a student, teacher, or researcher in the ever-evolving field of multimodal communication, "Multimodality and Identity" is an indispensable toolkit. It has been designed to enhance your understanding of multimodal design and how its various elements work harmoniously together. Don't miss out on this essential reading that will set you apart from the crowd.
Ready to explore the world of multimodal communication? Order your copy of "Multimodality and Identity" today and embark on a transformative journey. Click here to get your hands on this invaluable resource!
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