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Business of Art - An Introduction to Visual Communication: From Cave Art to Second Life (2nd edition)

Description

Book Synopsis: Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Details

Discover the fascinating world of visual communication with our highly acclaimed book, "An Introduction to Visual Communication: From Cave Art to Second Life" (2nd edition). Whether you're an art enthusiast or just curious about the power of imagery, this comprehensive guide will take you on a captivating journey through time and technology.

Uncover the secrets of ancient cave paintings, marvel at the intricate details of Renaissance masterpieces, and dive into the boundless possibilities of digital art. With stunning visuals and in-depth analysis, this book offers a rich understanding of how visual communication has evolved and continues to shape our world today.

What sets our book apart is its emphasis on the power of storytelling through visual mediums. Gain valuable insights into how imagery can elicit emotions, convey messages, and inspire action. From advertising to social media, this knowledge will empower you to create compelling visual content that resonates with your audience.

Whether you're a student, a professional in the creative industry, or simply someone with a keen interest in visual communication, this book is a must-have addition to your library. Equip yourself with the tools to communicate more effectively, influence others, and stand out in a visually saturated world.

Seize the opportunity to enhance your knowledge and creativity. Order your copy of "An Introduction to Visual Communication: From Cave Art to Second Life" (2nd edition) today and embark on a visual journey like no other.

Disclosure: I get commissions for purchases made through links in this website