Applied Public Relations (Routledge Communication Series)

Looking to excel in the field of public relations? Look no further than Applied Public Relations (Routledge Communication Series). This comprehensive textbook is not only a valuable resource for case studies and management courses, but it also offers practical insights into stakeholder groups. With real-world examples from various industries and locations, authors Kathy Richardson and Marcie Hinton delve into the development and maintenance of relationships by organizations. By reading this book, you'll gain a deeper understanding of business and organizational management practices.

One of the standout features of Applied Public Relations is its organization of case studies, which provides flexibility for instructors. They can choose chapters that focus on specific stakeholders, particular issues like crisis management or labor relations, or even select cases that contrast campaigns with ongoing programs or managerial behaviors. This versatility allows for tailored teaching methods that suit different learning styles.

Ethics and social responsibility are at the heart of this book. As a student, you'll be challenged to evaluate the effectiveness of the practices presented and recognize the ethical implications that arise in the field of public relations. With the Third Edition's increased emphasis on ethics and social responsibility, you'll gain valuable insights into ethical decision-making and its impact on reputation management.

With 25 new and current domestic and international case studies handpicked for their relevancy and relatability, Applied Public Relations ensures you'll have access to the most up-to-date examples of effective public relations strategies. Additionally, the fully enhanced companion website offers a range of valuable resources such as a test bank and PowerPoint presentations for instructors, as well as chapter-specific discussion questions and additional readings for students.

If you're ready to take your understanding of public relations to the next level, don't miss out on this opportunity. Get your copy of Applied Public Relations (Routledge Communication Series) today!