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Business of Art - Mapping Media Ecology: Introduction to the Field (Understanding Media Ecology)

Description

Book Synopsis: Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field’s inception. Yet there is more to the story. Offering an accessible introduction, and written from the perspective of a "second generation" scholar, this single-authored work provides a unified, systematic framework for the study of media ecology. It identifies the key themes, processes, and figures in media ecology that have coalesced over the last few decades and presents an elegant schema with which to engage future exploration of the role of media in shaping culture and consciousness.

Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the book’s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.

Details

Are you a media enthusiast looking to expand your knowledge and understanding of media ecology? Look no further than "Mapping Media Ecology: Introduction to the Field." This groundbreaking book offers a comprehensive overview of the field, written by a renowned scholar in the field. Unlike other academic volumes on media ecology, this book takes a fresh approach, going beyond the usual focus on McLuhan and Postman. It presents a unified framework for studying media ecology, allowing you to delve into the key themes, processes, and figures that have shaped the field over the years.

What makes this book truly exceptional is its accessibility. Whether you're a student or a passionate individual seeking to deepen your understanding of media's role in shaping culture and consciousness, this book is designed with you in mind. Through a systematic and engaging exploration of media ecology, you'll gain invaluable insights and develop a critical perspective that will enhance your media literacy.

As you embark on this intellectual journey, you'll discover how media shapes our society, influences our thoughts, and molds our perception. By honing your insight into the intricate interactions between media and culture, you'll be equipped with the tools to analyze and navigate the ever-changing media landscape.

Don't miss out on this opportunity to expand your intellectual horizons and become part of a broader community of media scholars. Take the first step towards unlocking the secrets of media ecology by getting your hands on "Mapping Media Ecology: Introduction to the Field" today.

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