Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionize your retail business with the latest insights from retail guru Paco Underhill. In his updated and revised edition of "Why We Buy: The Science of Shopping," Underhill delves into the world of online retail and reveals what retailers are doing right, and more importantly, what they're doing wrong. By learning from the successes and failures of popular internet retailers like iTunes and Amazon, you can drastically improve how you serve your customers and boost your sales.

Discover the most innovative stores, malls, and retail environments worldwide that are redefining the shopping experience. From a stunning indoor ski slope in Dubai that attracts shoppers to a luxurious department store in Sao Paolo that provides personal shoppers, these extraordinary spaces are capturing the attention of consumers everywhere. Find out how you can incorporate these new ideas into your business to keep your existing customers engaged and attract new ones.

With the internet and globalization constantly transforming consumer culture, it's vital to stay ahead of the game. "Why We Buy" is your essential guide to understanding your evolving customers and enticing new and eager ones. Don't miss out on the opportunity to revolutionize your retail business. Order your copy today and take the first step towards success.

Order now and become a leader in the ever-changing world of retail.