Media Selling: Television, Print, Internet, Radio

Are you looking for the ultimate guide to maximize your media sales? Look no further than Media Selling: Television, Print, Internet, Radio Book. This newly revised and updated edition is a seminal resource that addresses the significant changes that have taken place in media industries over the last few years. Whether you're a student or a professional in broadcasting and media industries, this book is an indispensable tool for learning, training, and mastering sales techniques for electronic media.

Stay ahead of the game with this classic book that is specially designed to help you navigate the unprecedented consolidation and sweeping changes faced by media industries today. With an expanded coverage of the Internet, including video streaming and the impact of social network sites, this book ensures you are equipped with the latest knowledge to thrive in the ever-evolving media landscape.

Not only does Media Selling cover electronic media, but it also delves into newspaper, magazine, outdoor/billboard promotion, and interactive media selling. It even goes beyond the traditional media to include sales ethics and emotional intelligence, giving you a well-rounded understanding of the industry.

This updated edition places a much greater focus on national and international media sales issues and provides expanded coverage of network-level selling, product placement, sales promotion, and the use of market data. With Media Selling, you will gain the strategies and insights needed to excel in the competitive media sales industry.

Don't miss out on this invaluable resource. Get your copy of Media Selling: Television, Print, Internet, Radio Book today and unlock your potential in media sales.