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Communication & Journalism - Public Relations Theory

Description

Book Synopsis: Reflecting the ever-increasing changes in the public relations industry, Public Relations Theory by Eryn Travis and Edward J. Lordan offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner's day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

Details

Are you ready to become a master of persuasion? Look no further than Public Relations Theory by Eryn Travis and Edward J. Lordan. This groundbreaking book is your gateway to unlocking the secrets of successful public relations strategies. In today's ever-changing industry, it's essential to stay ahead of the curve, and this book offers a fresh, up-to-date look at the latest theories that shape the world of PR.

From ancient communication theories to cutting-edge digital media strategies, this book covers it all. Public Relations Theory takes you on a journey through the evolution of PR, exploring theories from various related areas that impact the field. Whether you're a seasoned professional or just starting your career, this comprehensive guide will equip you with the knowledge and skills you need to succeed.

Public relations and persuasion go hand in hand, and this book delves into the core of strategic communication. By understanding the theories behind PR and persuasion, you'll become a more effective and influential practitioner. Gain insights into how to craft compelling messages, build strong relationships, and navigate the complex media landscape with confidence and finesse.

Ready to take your PR game to the next level? Invest in your professional growth and add Public Relations Theory to your bookshelf today. Arm yourself with the power of knowledge and elevate your career in the dynamic world of public relations. Click here to get your copy now!

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