Description
Book Synopsis: Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
Details
Looking for a top-notch resource for your International Business course? Global Business Today is the perfect fit for undergraduates and MBA students seeking a concise yet comprehensive guide. With a practical approach that emphasizes analysis over description, this textbook is ideal for instructors who crave real-world insights and expertise.
Authored by industry experts with extensive consulting experience for Fortune 500 companies, Global Business Today is a testament to the cutting-edge knowledge and actionable strategies that students need to succeed in the global marketplace. Say goodbye to mundane textbooks and embrace a dynamic, practical learning experience that will set your students apart.
If you want a textbook that goes beyond theory and into the realm of practical application, look no further than Global Business Today. With a proven track record of success and relevance in today's business landscape, this book is a must-have for instructors who want their students to excel in the competitive world of international business.
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