Description
Book Synopsis: Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience.The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank) Read more
Details
Are you fascinated by the evolution of electronic media? Discover the captivating journey from its humble beginnings to the digital revolution with Electronic Media: Then, Now, and Later. This groundbreaking book provides a comprehensive synopsis of the history of electronic media in broadcasting and its transformation into the world of digital media.
The Then, Now, and Later approach delves into the past innovations that paved the way for the remarkable changes in technology we witness today. By understanding the foundation upon which broadcasting and digital media stand, you'll gain invaluable insights into the future of this ever-evolving industry.
But that's not all - the updated companion website is a treasure trove of additional resources. With links to chapter summaries, study guides, practice quizzes, and instructor materials, you'll have all the tools you need to excel in your studies. Whether you're a student or an instructor, this website will become your indispensable partner.
In this new edition, we have incorporated two brand-new chapters to keep up with the ever-changing landscape of electronic media. Learn about the impact of social media and how to choose the perfect entertainment and information experiences that suit your preferences. Our dedication to staying current ensures that you're equipped with the latest knowledge and trends.
One of the unique features that sets Electronic Media: Then, Now, and Later apart is its then/now/later thematic structure. This method not only connects media history with present-day events but also engages students on a deeper level by drawing parallels and contrasts. You won't just learn about the subject - you'll live and breathe it.
Join thousands of students and instructors who have praised the clear, concise, and engaging writing style of this extraordinary book. Gone are the days of dull and lifeless textbooks. Electronic Media: Then, Now, and Later will captivate your attention from the very first page, making learning a joyous journey.
Ready to embark on an intellectual adventure? Visit our website here to get your hands on Electronic Media: Then, Now, and Later. Uncover the secrets of electronic media and pave the way towards a future filled with endless possibilities.
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