Description
Book Synopsis: Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Details
Looking to master the art of persuasion and influence? Look no further! Our bestselling book, Persuasion: Social Influence and Compliance Gaining, is your ultimate guide. With its sixth edition, this book is a must-have for undergraduate students studying communication, psychology, advertising, and marketing. Its accessible voice and vibrant aesthetic will keep you engaged from cover to cover.
What sets this book apart is its practical approach. We go beyond presenting theories and models to help you develop real-world persuasion skills. Explore the fascinating world of social influence in various contexts, like marketing, politics, social media, and interpersonal relationships. Discover the secrets behind credibility, personality, and motivational appeals. Dive into topics such as visual persuasion, emotional marketing, and ethics, and learn how to apply them effectively.
With the ever-evolving digital landscape, we understand the importance of staying up-to-date. That's why the new edition includes an expanded treatment of digital and social media, providing you with the latest research and insights. Whether you're interested in political campaigning, olfactory influence, or the ethical considerations of persuasion, we've got you covered.
To support your learning journey, we offer valuable resources for instructors. Access our downloadable test bank, instructor's manual, and PowerPoint slides, crafted specifically to assist in course preparation. We are committed to ensuring your success and providing a comprehensive package for both students and instructors.
Don't miss out on this incredible opportunity to master the art of persuasion. Get your copy of Persuasion: Social Influence and Compliance Gaining today and unleash your persuasive powers!
Click here to order your copy now!
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