Description
Book Synopsis: The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis.
An accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications. Utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries. Features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging. Updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC’s global mandate and Royal Charter.
Organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory. Accompanied by a fully updated instructor’s manual available at http://www.blackwellpublishing.com/mcphail.
Details
Are you looking to stay ahead in the fast-paced world of global communication? Look no further than our newly revised edition of "Global Communication: Theories, Stakeholders, and Trends" textbook! This comprehensive and accessible resource is packed with the latest advancements in the field, covering everything from media coverage of major world events to the influence of digital technology. Stay informed and gain a deep understanding of the complex international communication scene with this must-have textbook.
What sets this textbook apart is its diverse range of examples from renowned media stakeholders such as CNN, Time Warner, Disney, the BBC, and the advertising and music industries. Through these engaging examples, you'll explore real-world case studies that shed light on topics like the war on terrorism, Afghanistan and Iraq conflicts, post 9/11 media landscape, and the rise of influential platforms like al Jazeera and Internet blogging. Stay up-to-date with the latest industry insights on major players like CNN, MTV, and the BBC, including the upcoming challenges faced by the BBC regarding its global mandate and Royal Charter.
Organized around two key theories – electronic colonialism and world system theory – this textbook offers a deep dive into the ongoing international communication debate. Gain a comprehensive understanding of the global activities, stakeholders, and worldwide influences that shape the dynamic landscape of international communications. With our fully revised and updated second edition, you'll be equipped with the knowledge and critical insights needed to navigate this ever-evolving field.
Take your studies to the next level and stir your intellectual curiosity with "Global Communication: Theories, Stakeholders, and Trends." Don't miss out on this essential resource – order your copy today and stay on top of the latest developments in global communication. Order now!
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