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How to Market Books

Name: How to Market Books
Price: 46.54 USD
Availability: InStock
Rating: 4.6 (5 reviews)

4.6 of 5 Stars: Communication & Journalism - How to Market Books

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Book Synopsis: Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers: - A fully international perspective for today's global industry - New case studies to illustrate changing industry issues and application - Completely updated coverage of digital and social marketing and GDPR - Topical updates, more case studies and tips on getting work in publishing on a companion website - Detailed coverage of individual market segments, bringing relevance to every area of publishing

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Are you looking to make a splash in the publishing industry? Look no further than How to Market Books, the ultimate guide to effective marketing strategies in the creative economy. With its comprehensive coverage of marketing theory and practical advice, this book is a must-have for both industry professionals and students of Publishing Studies.

In today's fast-changing publishing landscape, it's crucial to stay ahead of the game. How to Market Books equips you with the tools and techniques to navigate the digital and social marketing revolution. From organizing and delivering marketing plans to understanding international perspectives and new industry issues like GDPR, this 6th edition has it all.

Unlike other marketing guides, How to Market Books ensures an objective approach that supports your future management of emerging challenges. By providing new case studies and a companion website filled with updates and tips, this book ensures you're always up to date with the latest trends and developments.

No matter what area of publishing you're interested in, How to Market Books has got you covered. Its detailed coverage of individual market segments makes it relevant for every aspect of the industry. So, don't miss out on this invaluable resource. Grab your copy now and supercharge your marketing efforts!

Click here to purchase How to Market Books and unlock the secrets to successful publishing marketing.

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