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Communication & Journalism - The Magazine from Cover to Cover

Description

Book Synopsis: The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward. WHAT'S NEW IN THE THIRD EDITION? - A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field Read more

Details

Are you a budding magazine enthusiast? Ready to turn your passion into a successful venture? Look no further! Introducing The Magazine from Cover to Cover, the ultimate guide to transforming your ideas into a flourishing magazine empire. Now in its third edition, this textbook has been meticulously updated to incorporate the latest industry trends and the ever-evolving world of technology. With deep insights from respected authors Sammye Johnson and Patricia Prijatel, you will discover the rich history of magazines in America, gain a comprehensive understanding of current publication practices, and explore the groundbreaking research that is shaping the future of the industry.

In the third edition, we have introduced a brand new Chapter 2, "The Magazine in a Digital World," contributed by renowned expert Lori Blachford. This chapter delves into the relentless evolution of the magazine industry in the digital age, equipping you with the knowledge required to adapt and thrive in this rapidly changing landscape. Additionally, the entire book has been updated to reflect the profound impact of technology and economic crises on all aspects of magazine publishing. With firsthand case histories from influential magazines and insightful interviews with editors, designers, and publishing professionals, The Magazine from Cover to Cover offers an unparalleled and inspiring glimpse into the creativity that propels the industry forward.

Don't miss out on this incredible opportunity to gain a competitive edge in the magazine publishing world. Unlock your potential and bring your ideas to life with The Magazine from Cover to Cover. Get your copy today and be prepared to embark on a journey filled with endless possibilities. Click here to order now.

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