Description
Book Synopsis: The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180° against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
Details
Looking to take your advertising game to the next level? Look no further than Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising. This book has been hailed as the bible for advertising and with the newly released sixth edition, it's better than ever. In today's rapidly evolving industry, creativity alone is no longer enough. That's why this updated version not only focuses on the fundamentals of creativity, but also equips you with the tools to excel in the changing technical and social media landscapes.
Whether you're a newcomer to the business or a seasoned professional, Hey Whipple, Squeeze This will unlock the secrets to success. Discover how to craft compelling brand stories that resonate with your audience across various platforms. From Instagram to YouTube and TikTok, this book will show you how to create content that captivates and engages.
Reflecting the latest trends and developments, this edition dives into emerging technologies and how to leverage them for maximum impact. Explore techniques like applied creativity and inquiry-based innovation to set yourself apart from the competition. Don't be afraid to go against the common sense of advertising and embrace ideas that have the potential to go viral.
Ready to land your dream job in the industry? Hey Whipple, Squeeze This will guide you in creating a portfolio that impresses employers. Whether you're an aspiring creative or an experienced marketer, this book is a must-have resource for anyone looking to make a splash in the world of advertising. Get your hands on a copy today and revolutionize your approach to creating great advertising!
Click here to grab your copy of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising now!
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