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Communication & Journalism - Global Communication: Theories, Stakeholders, andTrends: Theories, Stakeholders and Trends, 4th Edition

Description

Book Synopsis: Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new detailsCovers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in ChinaIncludes new information on the phone hacking scandal by News Corporation's employees in the UKExplains the significant changes in the communication industry both in the US and elsewhereChronicles the continuing story of the development of Arab Media with new coverage on the Arab SpringOffers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail Read more

Details

Global Communication: Theories, Stakeholders, and Trends is the ultimate guide for anyone seeking to understand the intricate world of multi-national communication. This comprehensive 4th edition delves into the influence of global media on audiences and policy makers across the globe. Updated with the latest developments in this dynamic field, each chapter provides extensive new information. From major multimedia conglomerates to the revolutionary Arab Media, this book covers it all. Get your hands on this definitive text and expand your knowledge today!

With the ever-evolving communication industry, staying up-to-date is crucial. That's why the new edition of Global Communication dives deep into the expanding field, including in-depth coverage of media conglomerates, such as the Comcast-NBC-Universal merger and Disney's expansion in China. Plus, learn about the infamous phone hacking scandal by News Corporation employees in the UK. By exploring significant changes in the communication industry both in the US and worldwide, this book ensures you have the most relevant and current information at your fingertips.

If you want to be ahead of the game, understanding the development of Arab Media is essential. And this edition has you covered, with updated coverage of the Arab Spring and its impact on the media landscape. Explore the fascinating story of how Arab Media has evolved and become a significant player in the global communication scene. This book provides a comprehensive and up-to-date analysis that will broaden your understanding on this critically important topic.

But that's not all! To complement your reading experience, the updated companion website offers additional resources, including an instructor's manual, test banks, and student activities. With these valuable resources, you'll have everything you need to enhance your learning and truly grasp the concepts covered in the book. Don't miss out on this incredible opportunity to expand your knowledge and access these exclusive resources.

Whether you're a student, media professional, or simply an individual interested in global communication trends, Global Communication: Theories, Stakeholders, and Trends is a must-have. Order your copy now and take your understanding of this dynamic field to new heights!

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