Best Sellers in Books
Discover the most popular and best selling products in Books based on sales

Disclosure: I get commissions for purchases made through links in this website
Communication & Journalism - Fox Populism: Branding Conservatism as Working Class (Communication, Society and Politics)

Description

Book Synopsis: Fox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where existing explanations of Fox's appeal have stressed the network's conservative editorial slant, Reece Peck sheds light on the importance of style as a generative mode of ideology. The book traces the historical development of Fox's counter-elite news brand and reveals how its iconoclastic news style was crafted by fusing two class-based traditions of American public culture: one native to the politics in populism and one native to the news field in tabloid journalism. Using the network's coverage of the late-2000s economic crisis as the book's principal case study, Peck then shows how style is deployed as a political tool to frame news events. A close analysis of top-rated programs reveals how Fox hails its audience as 'the real Americans' and successfully represents narrow, conservative political demands as popular and universal.

Details

Are you tired of media outlets that don't understand the real needs and concerns of hardworking Americans? Look no further than Fox Populism, the groundbreaking book that delves deep into the world of the Fox News Channel to uncover its unparalleled success in capturing the hearts and minds of the working class. With its unique blend of conservatism and class-consciousness, this book presents a fresh perspective on the power of effective communication in shaping political opinions.

Contrary to popular belief, Fox Populism reveals that it's not just the conservative ideology that attracts millions of viewers to Fox News. It's the compelling style that sets it apart from the competition. Through a fascinating exploration of Fox's counter-elite news brand, author Reece Peck highlights how the network leverages the rich traditions of populism and tabloid journalism to craft a captivating and influential news style.

But what truly sets Fox Populism apart is its analysis of the network's coverage of the late-2000s economic crisis. Peck demonstrates how Fox strategically utilizes its unique style as a political tool, framing news events in a way that resonates with its audience. By addressing their concerns and presenting conservative political demands as universally popular, Fox successfully positions itself as the voice of the real Americans, giving a platform to the working class.

Ready to gain a deeper understanding of the power of communication in politics? Dive into Fox Populism and uncover the secrets behind the success of the Fox News Channel. See for yourself how style, when used effectively, can shape the political landscape and give voice to the working class. Get your copy of Fox Populism today and stay ahead of the game.

Get your copy of Fox Populism today

Disclosure: I get commissions for purchases made through links in this website