Description
Book Synopsis: Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
Details
Unlock the secrets to success in the global economy with Transnational Management: Text and Cases in Cross-Border Management. This comprehensive textbook provides a cutting-edge conceptual framework that will empower students and instructors to navigate the complex challenges faced by multinational enterprises. With updated content and real-world case studies from top case writers, this eighth edition is your essential guide to mastering transnational management.
Discover the latest strategies and organizational capabilities essential for thriving in today's interconnected world. Each of the eight chapters delves deep into crucial management roles and responsibilities, offering a holistic approach to operating internationally. The addition of ten new cases and updated content ensures that you stay ahead of the curve, while online support materials like detailed teaching notes and PowerPoint slides enhance your learning experience.
Whether you are pursuing an MBA, enrolled in executive education, or a senior undergraduate student, Transnational Management is your ticket to a global perspective on international management. Gain valuable insights into global strategy and international business that will set you apart in the competitive marketplace. Are you ready to take your cross-border management skills to the next level?
Grab your copy of Transnational Management: Text and Cases in Cross-Border Management and embark on a transformative journey towards mastering transnational management!
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