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Marketing & Sales - Outcomes Over Output: Why customer behavior is the key metric for business success

Description

Book Synopsis: In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do.Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team. "Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." - Nick Rockwell, CTO, NY Times Read more

Details

Are you struggling to set meaningful project goals in today's fast-paced digital world? "Outcomes Over Output" is the answer you've been looking for. In a world where services never truly reach a final "done" state, focusing on customer behavior as the key metric for business success is the way to go. Say goodbye to meaningless features and hello to tangible outcomes that drive real value for your customers.

With "Outcomes Over Output," you'll learn how to align your team's efforts towards achieving outcomes that truly matter. This practical guide will show you how to eliminate unnecessary work, create focus, and keep the customer at the forefront of your business decisions. Don't just build features, build outcomes that make a difference in the digital landscape.

Get ahead of the competition and revolutionize the way your team approaches project goals. Embrace the power of outcomes and watch your business soar to new heights. Let "Outcomes Over Output" be your roadmap to success in the dynamic world of technology and service-driven enterprises.

Ready to transform your approach to project management and drive real value for your customers? Take the first step towards business success with "Outcomes Over Output" today! Get your copy now!

Disclosure: I get commissions for purchases made through links in this website