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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

Name: It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
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4.5 of 5 Stars: Marketing & Sales - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

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Book Synopsis: It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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Unlock your full potential with "It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden. This world-renowned bestseller is a must-have handbook for anyone aspiring to succeed in their personal or professional life. Arden, the world's top advertising guru, shares invaluable wisdom on problem-solving, effective communication, creative thinking, and more. Whether you're a seasoned professional or just starting out, this book will empower you to make the unthinkable thinkable and turn the impossible into a reality.

Discover the secrets behind some of Britain's most iconic advertising campaigns, as Arden draws from his 14-year experience as the Executive Creative Director at Saatchi and Saatchi. From British Airways to Silk Cut, his innovative ideas have shaped the industry. With "It's Not How Good You Are, It's How Good You Want to Be," you'll gain exclusive insights into the world of advertising while developing practical skills that can be applied to all aspects of your life. Embrace your potential and stand out from the crowd.

This thought-provoking book is not your ordinary self-help guide. It's a unique compilation of quotes, facts, pictures, wit, and wisdom, carefully crafted into bite-sized spreads that are easy to digest. Arden's unconventional style will engage your mind and challenge your perspectives, encouraging you to break free from the norm and pursue greatness. Whether you're facing a creative block or seeking guidance in decision-making, this handbook has got you covered.

Don't miss out on this opportunity to transform your life and achieve success. Whether you're an aspiring entrepreneur, a career-driven professional, or simply someone eager to unlock their full potential, "It's Not How Good You Are, It's How Good You Want to Be" is a must-read. Take the first step towards greatness and order your copy today!

Ready to unleash your potential? Order "It's Not How Good You Are, It's How Good You Want to Be" now and embark on a journey of self-discovery and success.

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