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Communication & Journalism - Effective Crisis Communication: Moving From Crisis to Opportunity

Description

Book Synopsis: In this fully updated & Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.

Details

When it comes to crisis communication, every organization needs a plan in place to effectively navigate through challenging times. Introducing our highly acclaimed book, "Effective Crisis Communication: Moving From Crisis to Opportunity". With the latest theory, practice, and innovative approaches, this fully updated Fifth Edition is a must-have resource for any business.

Get ahead of the game with our experts' insights on crisis management. Our book presents the discourse of renewal as a theory to manage crises effectively. Through in-depth case studies, you'll gain valuable knowledge on overcoming core issues of crisis leadership, managing uncertainty, and communicating effectively. Learn from both successes and failures to ensure your organization is well-prepared.

At its core, this book is all about turning challenges into opportunities. We understand that crises can be daunting, but they can also be transformative. Our authors, Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger, provide practical guidelines for organizations to emerge stronger from any crisis they face.

Don't let crises define your organization, take charge and use them to your advantage. It's time to shift your perspective and see crisis communication as an opportunity for growth. Get your hands on "Effective Crisis Communication: Moving From Crisis to Opportunity" today and equip your business with the knowledge it needs to thrive during challenging times.

Get your copy now and be prepared for any crisis that may come your way.

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