Description
Book Synopsis: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising.
From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another.
This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising.
Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
Details
Unlock the secrets of advertising and gain a critical understanding of its power with Advertising and Consumer Society: A Critical Introduction. In today's digital age, advertising has become an integral part of our lives, shaping culture, economies, and politics. Discover the interconnections between advertising and society as you delve into the captivating pages of this introductory text.
Written in an engaging and accessible style, this book explores key concepts, methods, and debates surrounding advertising. You'll explore advertising's role in media economics, examining its impact on our wider capitalist system. Dive into the minds of the people who create and consume advertising, gaining insight into the artistic and economic forces at play.
Updated with a new chapter on branding and promotional culture, Advertising and Consumer Society: A Critical Introduction offers fresh insights into the ever-evolving world of advertising. Explore the latest trends in digital and online advertising, as well as the power dynamics surrounding surveillance and empowerment. This revised second edition ensures you stay ahead of the curve.
Whether you're a student of advertising, media studies, or communication studies, this text is an invaluable companion. Equip yourself with the skills needed to analyze and critique advertising in your studies and beyond. Don't miss out on this opportunity to shape your understanding of advertising - order your copy of Advertising and Consumer Society: A Critical Introduction today!
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