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Business of Art - Advertising For Skeptics

Description

Book Synopsis:

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising", looks at advertising’s "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts.  Read more

Details

Are you tired of the same old advertising rhetoric? Looking for a fresh perspective on the industry? Look no further than "Advertising For Skeptics" by Bob Hoffman, the voice of reason in a world of delusion. With his heretical and unpopular thoughts, Hoffman exposes the problems that plague the advertising industry today.

In "Advertising For Skeptics", Hoffman fearlessly takes on the egos and delusions that have infiltrated our beloved industry. With 161 thought-provoking pages, he challenges the status quo and refuses to accept mediocre results. If you're ready to question the so-called "experts" and their reliance on data, this book is a must-read.

Prepare to have your assumptions shattered as Hoffman throws the industry's hubris, delusions, and sacred cows into a blazing inferno. No stone is left unturned as he bravely critiques the practices that have led advertising astray. Strap in for a rollercoaster ride of insights and eye-opening revelations.

Don't miss out on the chance to gain a unique perspective that will transform the way you think about advertising. Join Bob Hoffman on his quest to bring reason and sanity back to the industry. Get your copy of "Advertising For Skeptics" today and be prepared to leave your old beliefs at the door.

Click here to explore more about "Advertising For Skeptics" and unlock the secrets that will revolutionize your understanding of the advertising world.

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