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Collections, Catalogs & Exhibitions - Bauhaus Typography at 100

Description

Book Synopsis: An unprecedented, definitive look at the school’s typography and print design, from its early expressive tendencies to the functional modernism for which it is famed today. The Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and clean use of negative space, the school emerged as the forebearer of a new look—one that seized the tools of mass production in the creation of a radical new art. Today, just over 100 years after the Bauhaus’s opening in 1919, the school’s visual hallmarks have come to define modernity as it appears on the printed page.

The official catalog for Letterform Archive’s inaugural gallery exhibition, Bauhaus Typography at 100 explores the school’s legacy in graphic and typographic design through artifacts of its own making—its books, magazines, course materials, product catalogs, stationery, promotional fliers and other ephemera.

From the book’s beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channeled Constructivism’s geometric forms and optimism for industry into printed vehicles for the school’s teachings. Here is where Bauhaus typography—its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy—took its distinctive shape.

The catalog also shines light on the Bauhaus’s lesser-known early forays into expressive lettering and illustration, also tracing the school’s immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, Bauhaus Typography at 100 is a must-have for any fan of modern design.

Details

Discover the groundbreaking world of Bauhaus Typography with the definitive book on the subject. Dive into the school's expressive tendencies and functional modernism that have shaped graphic design for over a century. This book is a comprehensive exploration of the typography and print design that made the Bauhaus one of the most influential legacies in 20th-century design.

Immerse yourself in the bold sans-serif typefaces, crisp asymmetrical grids, and clean use of negative space that define modernity on the printed page. Let Bauhaus Typography at 100 be your guide to understanding the school's visual hallmarks and how they have come to define the modern aesthetic.

With meticulously curated artifacts, including books, magazines, course materials, and promotional fliers among others, this catalog offers an unparalleled collection of the Bauhaus's own work. Delve into the creations of typographic masters such as László Moholy-Nagy, Herbert Bayer, and Joost Schmidt, and unravel the influence of Constructivism's geometric forms on their innovative designs.

Uncover the lesser-known early forays into expressive lettering and illustration, and witness the immediate impact of the Bauhaus on seminal design movements. Experience the New Typography movement and be inspired by the design practitioners of today who continue to embrace the Bauhaus spirit.

Lavishly illustrated, meticulously researched, and accompanied by an in-depth introduction from renowned Bauhaus expert, Ellen Lupton, this book is a must-have for any modern design enthusiast. Don't miss out on this feast for the eyes and a journey through the history and evolution of Bauhaus Typography at 100.

Ready to explore the revolutionary world of Bauhaus Typography? Get your copy of Bauhaus Typography at 100 today and embark on a visual journey through the influential art of the Bauhaus.

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