Solo by Choice: How to Start Your Own Law Firm, and Be the Lawyer You Always Wanted to Be

Book Synopsis: This new third edition of Solo by Choice lands at a pivotal moment as the legal profession emerges from the shadow of the pandemic. Though solo practice has often been a tough sell, the legal community – from new grads to senior lawyers – is taking a fresh look at law firm ownership for numerous reasons: the elimination of many traditional legal jobs, more enlightened attitudes towards entrepreneurship, technology advances and the capabilities that have slashed startup costs, and a desire to control one's destiny and do work that matters.

Whether you’re a lawyer evaluating the solo option, or you're ready to start your own firm -- or you're an existing solo looking to update your practice to take advantage of new opportunities -- here is some of what you’ll learn in Solo by Choice:

• How to decide whether solo’ing and small firm practice might be right for you;
• How to overcome your biggest fears about solo practice;
• How to select a practice area that serves your interests, financial goals, and lifestyle;
• How to assess your technology needs and choose a tech stack for your practice;
• How newly emerging business models can create new opportunities for solos;
• How to build strong client relationships and develop a solid retainer agreement;
• How to outsource and automate to manage busy times and grow your practice;
• How to leverage digital marketing and social media;
• How to manage personal challenges and maintain balance while running a successful practice.