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International - Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Description

Book Synopsis: How did the Grateful Dead use its fanatical following to build a $100 million brand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.

In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge as industry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture—growth and expansion—rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product.

Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Details

Are you tired of traditional marketing strategies that drain your budget without bringing the desired results? Look no further! Introducing "Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big" - the ultimate guidebook for businesses seeking a breakthrough. Discover the secrets of iconic companies like the Grateful Dead, Boston Beer Company, and lams, who have defied the odds and created multi-million dollar brands without spending millions on advertising. With Radical Marketing, you too can unlock the power of emotional resonance and strategic focus to propel your business to new heights.

What sets these remarkable companies apart? It's their unyielding connection with their customers' emotions. By intuitively understanding what drives their target audience, they have gained superior marketing insight without wasting millions of dollars on ineffective campaigns. Radical Marketing will guide you in developing a deep understanding of your customers, allowing you to create compelling messaging that resonates and drives sales. Say goodbye to empty advertising expenses and hello to targeted marketing strategies that deliver tangible results.

What makes Radical Marketing truly revolutionary is its emphasis on the big picture: growth and expansion. Unlike short-sighted approaches focused solely on immediate profits, this book advocates for long-term success. By adopting the principles shared within its pages, you can harness the power of patience and strategic planning to build a sustainable business that stands the test of time. Let Radical Marketing be your compass as you navigate the complex world of business growth, guiding you towards unprecedented success.

But don't just take our word for it. Radical Marketing is a must-read for any aspiring entrepreneur or established business owner. Packed with engrossing case studies, informative insights, and invaluable lessons, this book will transform the way you approach marketing. Whether you're a large corporation or a small startup, the strategies outlined in Radical Marketing can be implemented to achieve remarkable outcomes. Take the first step towards revolutionizing your marketing efforts today!

Ready to unleash the power of radical marketing? Get your copy of "Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big" now and embark on a journey towards unprecedented success. Click here to order.

Disclosure: I get commissions for purchases made through links in this website