Description
Book Synopsis:
The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands. PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.
The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection. It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.
Details
Unlock your creative potential with the captivating book, Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation. Boasting a decade's worth of groundbreaking work, this commemorative volume delves into the world of design-led innovation, exemplifying how PepsiCo has revolutionized the industry. From their in-house creative force to the visionary leadership of Chief Design Officer Mauro Porcini, this book showcases how PepsiCo sets the standard for envisioning and creating the future.
Discover how PepsiCo Design + Innovation has become the trailblazer in the business community's shift towards design thinking. Good Design Is for Everyone expounds on the power of human-centered design in fostering meaningful cultural moments and deep connections. Immersive visuals and exclusive insights await within these pages, motivating and inspiring passionate designers, creative leaders, and brand marketers alike.
Are you ready to dive into a world where creativity knows no bounds? With Good Design Is for Everyone, you'll gain unparalleled access to PepsiCo's unparalleled design successes. Whether you're seeking to harness the potential of design to invigorate your business approach or simply fascinated by the transformative nature of artistry, this book is a must-read. Consider it the ideal gift for those who share your passion for creativity and innovation.
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