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Fashion - Preppy: Cultivating Ivy Style

Description

Book Synopsis: The authoritative fashion history of the roots, growth, and offshoots of the quintessentially American preppy style. Preppy offers the first definitive and in-depth volume on preppy fashion, exploring its evolution from its pragmatic origins and presence on elite Eastern campuses in America to its profound influence internationally and metamorphosis on the runway. For the first time, the preppy story is told completely and beautifully with iconic and never-before-published archival and editorial photographs and personal snapshots from the original Ivy elites. Exploring all facets of men's and women's preppy fashion, this vibrant volume is replete with photographs and vintage ads illustrating the iconic elements of prep: from Oxford shirts, khakis, and Shetland sweaters to Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. Authors Jeffrey Banks and Doria de La Chapelle also examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle. Also featured: a band of young twenty-first century Ivy stylists and fashion labels worldwide, who have infused preppy with high-octane design on and off the runway. Preppy is a stunning tribute to an American phenomenon.

Details

Step into a world of timeless elegance and impeccable style with Preppy: Cultivating Ivy Style. This definitive fashion history book takes you on a journey through the roots, growth, and offshoots of the quintessentially American preppy style. From its humble beginnings on elite Eastern campuses to its global influence, preppy fashion has become an iconic symbol of class and sophistication.

With never-before-published archival photographs and personal snapshots from the original Ivy elites, Preppy brings the story to life. Immerse yourself in the world of Oxford shirts, khakis, and Shetland sweaters. Experience the charm of Peter Pan collars, madras pants, and Lilly Pulitzer tropical blooms. This vibrant volume showcases the iconic elements of prep that have stood the test of time.

But Preppy doesn't just explore the past. It also delves into the fashion designers who shaped the preppy look and continue to influence the industry today. From J.Press and Brooks Brothers to the legendary Ralph Lauren, these pioneers have not only marketed a look but an entire lifestyle. Discover how their vision has shaped the way we dress and define our own sense of style.

Furthermore, Preppy introduces a new generation of Ivy stylists and fashion labels who have infused preppy with high-octane design. As the world evolves, so does the preppy style, staying relevant and evolving on and off the runway. This book celebrates the past, present, and future of preppy fashion, making it a must-have for fashion enthusiasts and trendsetters alike.

Are you ready to immerse yourself in the captivating world of preppy fashion? Dive into the pages of Preppy: Cultivating Ivy Style and let its stunning visuals and insightful stories inspire your own sense of style. Experience the allure of preppy fashion like never before.

Get your copy of Preppy: Cultivating Ivy Style and embrace the timeless elegance of the preppy look.

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