Cultural Techniques: Grids, Filters, Doors, and Other Articulations of the Real (Meaning Systems)
$28.00
Description
Book Synopsis: In a crucial shift within posthumanistic media studies, Bernhard Siegert dissolves the concept of media into a network of operations that reproduce, displace, process, and reflect the distinctions fundamental for a given culture. Cultural Techniques aims to forget our traditional understanding of media so as to redefine the concept through something more fundamental than the empiricist study of a medium’s individual or collective uses or of its cultural semantics or aesthetics. Rather, Siegert seeks to relocate media and culture on a level where the distinctions between object and performance, matter and form, human and nonhuman, sign and channel, the symbolic and the real are still in the process of becoming. The result is to turn ontology into a domain of all that is meant in German by the word Kultur.Cultural techniques comprise not only self-referential symbolic practices like reading, writing, counting, or image-making. The analysis of artifacts as cultural techniques emphasizes their ontological status as “in-betweens,” shifting from firstorder to second-order techniques, from the technical to the artistic, from object to sign, from the natural to the cultural, from the operational to the representational.Cultural Techniques ranges from seafaring, drafting, and eating to the production of the sign-signaldistinction in old and new media, to the reproduction of anthropological difference, to the study of trompe-l’oeils, grids, registers, and doors. Throughout, Siegert addresses fundamental questions of how ontological distinctions can be replaced by chains of operations that process those alleged ontological distinctions within the ontic.Grounding posthumanist theory both historically and technically, this book opens up a crucial dialogue between new German media theory and American postcybernetic discourses.
Details
Experience a groundbreaking shift in media studies with Cultural Techniques: Grids, Filters, Doors, and Other Articulations of the Real. Bernhard Siegert takes you on a journey to redefine the concept of media, going beyond its traditional understanding. Through a network of operations, this book explores how media reproduces, displaces, processes, and reflects the fundamental distinctions within a culture. Say goodbye to old notions and embrace a new understanding of media with Cultural Techniques.
By delving into self-referential symbolic practices such as reading, writing, counting, and image-making, Cultural Techniques unveils the ontological status of artifacts as "in-betweens". From seafaring and drafting to the production of sign-signaldistinction, this book explores a wide range of cultural techniques that blur the lines between first-order and second-order techniques. Discover the transformation from the technical to the artistic, from object to sign, and from the natural to the cultural. Let Cultural Techniques guide you into a realm where operational and representational meet.
Unlock the secrets of anthropological difference and unveil the hidden meanings behind trompe-l'oeils, grids, registers, and doors. Cultural Techniques dives deep into these fascinating topics and invites you to question the very nature of ontological distinctions. Prepare to embark on an intellectual journey that will challenge and transform your understanding of media and culture.
With its historical grounding and technical insights, Cultural Techniques bridges the gap between German media theory and American postcybernetic discourses. This book sparks a vital dialogue that shapes the future of posthumanist theory. Don't miss out on this opportunity to immerse yourself in a thought-provoking exploration of media and culture.
Ready to redefine your understanding of media and culture? Embrace the transformative concepts presented in Cultural Techniques: Grids, Filters, Doors, and Other Articulations of the Real. Join the conversation today and get your copy now by clicking here.
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