Description
Book Synopsis: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into 'now' digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for 'now' television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a 'now' way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new 'now' edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Details
Are you ready to dive deep into the fascinating world of electronic media and its evolution? Look no further than Now Media: The Evolution of Electronic Communication! In its fourth edition, this highly acclaimed book provides students with a comprehensive understanding of how the media of the past shaped the media landscape of today. With a focus on digital media, social media, and the exciting possibilities for the future, this book takes you on a chronological journey through the evolution of electronic communication.
Unlock the secrets of the media industry with Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later). Explore the beginnings of electronic media in broadcasting, witness the groundbreaking advancements that led to the birth of television, radio, and the internet, and unravel the mysteries of digital advertising and social media. Learn how innovations in personal communication devices have forever changed the way we interact with the world.
But that's not all! The new edition of Now Media also delves into the mind-blowing world of virtual reality technology, offering insights into how it has revolutionized communication and become an integral part of video content. Dive into the immersive experience of virtual reality and discover how it has transformed the way we connect with the world.
In addition, the fourth edition addresses the current landscape influenced by the COVID-19 pandemic. Learn about the profound impacts this global crisis has had on media consumption habits and how it has reshaped the way we engage with electronic communication.
As a trusted resource for students and researchers alike, Now Media has all the tools you need to excel in your studies. The updated online instructor materials, including PowerPoint slides and test banks, provide invaluable support for educators. Plus, when you visit www.routledge.com/cw/medoff, you gain access to these additional resources.
Experience the evolution of electronic communication firsthand and stay ahead of the curve. Order your copy of Now Media: The Evolution of Electronic Communication today and embark on an enlightening journey through the world of media.
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