Description
Book Synopsis: Oversize and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, J.C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American illustrators and artists. "The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft." —Steven Heller, New York Times
One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons—such as the New Year's baby and the Santa Claus that are to this day an integral part of the lexicon of Americana—and was commissioned to paint more Saturday Evening Post covers than any other artist.
Chapters include: The Leyendecker Life, The Leyendecker Look, The Art of Advertising in a Product-Oriented Society, Master of the Magazine Cover, Book Illustration, Posters: The People's Art, and more!
Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled. From National Museum of American Illustration cofounders Laurence S. Cutler and Judy Goffman Cutler, J.C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post.
Details
J.C. Leyendecker: American Imagist is a must-have for all art lovers and collectors. Immerse yourself in the captivating world of this renowned American illustrator, whose iconic work has shaped the visual culture of the early 20th century. With this comprehensive collection, you will gain a deeper understanding and appreciation of Leyendecker's artistic genius. From his striking magazine covers to his captivating advertisements, his skillful use of color and composition is bound to leave you in awe.
Discover the timeless beauty and elegance of J.C. Leyendecker's artwork. Whether you're an art aficionado or a casual admirer, this book showcases his diverse range of subjects, including fashion, theater, sports, and more. Each page is a visual feast, transporting you to a bygone era where sophistication and style were at the forefront. Delve into the artistic legacy of one of America's most celebrated illustrators and witness the evolution of his remarkable career.
J.C. Leyendecker: American Imagist is also a perfect gift choice for anyone who appreciates art and history. Surprise your loved ones with this stunning collection and watch their faces light up with joy. Let Leyendecker's timeless creations spark conversations and inspire creativity in your home or office. This beautifully curated book is a treasure trove of artistic inspiration that will continue to captivate and inspire for generations to come.
Don't miss out on the opportunity to own this extraordinary compilation of J.C. Leyendecker's artwork. Immerse yourself in the world of American art history and let his powerful illustrations transport you to a bygone era. Whether you're a seasoned collector or just starting your art journey, J.C. Leyendecker: American Imagist is a must-have addition to your collection. Get yours now!
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