Description
Book Synopsis: Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Details
Are you a researcher or a student looking for the most reliable and up-to-date measures in the field of communication? Look no further! Introducing Communication Research Measures II: A Sourcebook, a comprehensive collection of the best measures in mass, interpersonal, instructional, and group/organizational communication, as well as newer subdisciplines like intercultural, family, and health communication. This book is your go-to resource for measuring attitudes, self-conceptions, and perceptions of others.
With its focus on providing the most recent scales and indexes used to assess communication variables, Communication Research Measures II is a must-have tool for any serious researcher. Whether you're conducting self-administered surveys or developing your own measurement instruments, this sourcebook will guide you through the process of producing valid and reliable results. We've curated the best measures from the early 1990s to today, ensuring that you have access to the most effective tools available.
Not only does Communication Research Measures II offer a wealth of measurement options, but it also serves as a source of inspiration for future research directions. For students, this sourcebook opens doors to previously unexplored areas of study, encouraging fresh perspectives and innovative approaches. Scale developers will find valuable guidance and models to follow, facilitating the creation of instruments that contribute to the advancement of the discipline.
Don't miss out on this invaluable resource for better science! Improve your measurement techniques, expand your research possibilities, and stay on the cutting edge of communication studies. Visit our website today to get your copy of Communication Research Measures II: A Sourcebook and elevate your research to new heights. Click here to order now!
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