Entertainment-Education (Routledge Communication Series)

Looking for an innovative approach to communication that can both entertain and educate? Look no further than the groundbreaking book "Entertainment-Education". Authored by Arvind Singhal and Everett M. Rogers, this unique volume delves into the history and development of entertainment-education, a powerful technique that combines entertainment with educational messaging. Through this approach, audiences can not only be entertained, but also gain valuable knowledge about important educational issues.

With entertainment-education, you can harness the universal appeal of various formats such as soap operas, rock music, feature films, talk shows, and even cartoons, to promote messages that positively impact society. By captivating audiences through these engaging mediums, you can create favorable attitudes and even drive changes in behavior. Whether it's about living a safer life, adopting healthier habits, or finding happiness, entertainment-education has the power to transform lives.

But it doesn't end there. "Entertainment-Education" goes beyond just celebrating the success stories. Singhal and Rogers take a comprehensive approach, exploring the ethical challenges and other obstacles that come with using entertainment to bring about social change. By presenting a balanced picture of the entertainment-education strategy, this book equips you with the knowledge and insights needed to navigate this fascinating field responsibly.

Ready to unlock the potential of entertainment-education? Don't miss out on this must-have resource. Get your copy of "Entertainment-Education" now and join the movement of using entertainment to educate and make a positive impact. Order your copy today!