Description
Book Synopsis: Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.
Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain.
Highlighting the role of "pioneer entrepreneurs" - who carve out space for radical, new product categories - Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Details
Unlock the secrets of the creative industries and discover how art and business collide in the must-read book, "Culture and Commerce: The Value of Entrepreneurship in Creative Industries". In this groundbreaking work, author Mukti Khaire explores the intricate processes by which artistic worth is transformed into economic value. By decoding the complex relationship between creators, producers, and intermediaries, Khaire reveals the hidden mechanisms that drive the cultural marketplace.
With captivating case studies from renowned brands like Chanel and Penguin, as well as influential tastemakers such as the Pritzker Prize and The Sundance Institute, "Culture and Commerce" offers a fascinating glimpse into the inner workings of the creative world. Delve into the minds of pioneer entrepreneurs who redefine product categories and shape our perception of value. This book highlights their remarkable influence on consumer behavior and the profound impact they have on our culture.
Discover the power of entrepreneurship in the creative industries and gain valuable insights into the strategies that drive success. Whether you're an artist, a business professional, or simply someone curious about the fascinating intersection of art and commerce, "Culture and Commerce" is an essential addition to your library. Don't miss out on this remarkable journey into the world of creativity and economics. Grab your copy now and unlock the limitless potential of cultural value!
Shop now to get your copy of "Culture and Commerce: The Value of Entrepreneurship in Creative Industries".
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