Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
$22.49
Description
Book Synopsis: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value. Differentiate a museum and communicate its unique value in a competitive marketplace. Find, create, and retain consumers and convert visitors to members and members to volunteers and donors. Plan strategically and maximize marketing's value. Achieve financial stability. Develop a consumer-centered museum.
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Details
In the highly competitive world of museums, having a solid marketing and strategy plan is essential. That's where Museum Marketing and Strategy comes in. This comprehensive book, revised and updated for today's market, offers a proven framework for museums to examine their marketing goals and strategies in relation to their mission, resources, and challenges.
One of the key insights of this book is the importance of defining the exchange process between a museum's offerings and consumer value. By understanding what value your museum brings to visitors, you can effectively communicate and differentiate it in the marketplace. This is crucial in attracting and retaining consumers, which can ultimately lead to increased revenue and resources for your museum.
In today's digital age, online presence is crucial for any business, including museums. Museum Marketing and Strategy provides the most current information on e-marketing and branding techniques. With the help of this book, you can leverage the power of the internet to reach a wider audience, build brand recognition, and ultimately generate more revenue.
Financial stability is a top priority for any museum. This book offers valuable insights and strategies to help you achieve your financial goals. By planning strategically and maximizing the value of your marketing efforts, you can drive revenue growth and ensure the long-term sustainability of your museum.
Lastly, Museum Marketing and Strategy emphasizes the importance of a consumer-centered approach. By understanding and catering to the needs and wants of your audience, you can create a more engaging and meaningful museum experience. This will not only attract more visitors but also convert them into loyal members, volunteers, and donors.
Are you ready to take your museum marketing and strategy to the next level? Get your copy of Museum Marketing and Strategy today and unlock the potential of your museum!
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