Start Telling People: The Guide to Marketing Strategy and Brand Building for Future-Defining Startups

Start Telling People: The Guide to Marketing Strategy and Brand Building for Future-Defining Startups is the ultimate resource for early-stage startups looking to make their mark on the world. Authored by Chris Matthews, a renowned marketing and brand consultant from Silicon Valley, this book offers unique insights, strategies, and tactics tailored to the needs of startups.

Whether you're a hardware founder or a software developer, "Start Telling People" will equip you with the knowledge and tools to position your startup for success. As your product starts to take shape, it's crucial to build fast attention and demand. Simply relying on ads won't cut it. Matthews guides you through proven frameworks, real-life examples, and interviews, emphasizing that marketing is not just an activity but a discipline.

One of the key takeaways from the book is the importance of treating marketing as a discipline from the very beginning. Unlike established brands, startups have the unique advantage of integrating marketing into their DNA. By following the startup marketing roadmap outlined in this book, you'll accelerate your growth journey, streamline your efforts, and maximize profitability.

Another crucial aspect addressed in "Start Telling People" is the art of delivering exceptional product demos. A strong product demo can make or break your startup's success. Matthews provides practical guidelines and protocols to help you craft compelling stories and execute flawless demonstrations that captivate potential customers.

This book also teaches you how to strike the perfect balance between creativity and data-driven decision-making. Learn how to leverage creative marketing strategies while using data to make informed choices that give you a competitive edge.

In addition to these valuable insights, "Start Telling People" explores the power of customer-centricity in your go-to-market strategy. By adopting a customer-centric framework, you can forge long-lasting customer relationships and foster exponential growth through advocacy and referrals.

The book also emphasizes the importance of alliances within your startup. Collaboration between internal teams plays a pivotal role in developing marketing as a discipline within your organization. By harnessing the power of effective partnerships, you can strengthen your marketing efforts and achieve remarkable results.

Finally, "Start Telling People" guides you on how to establish your startup's unique positioning within a competitive landscape. Gain groundbreaking insights into claiming your niche, defining categories, and distinguishing your brand from the rest, even in uncharted territories.

Ready to kickstart your startup's marketing journey? Don't miss out on the transformative knowledge shared in "Start Telling People". Order your copy now and embark on a path to success.

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