Description
Book Synopsis: How midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design. This highly visual book will appeal to automotive history buffs, classic car enthusiasts, and anyone interested in midcentury fashion and design.
Explore how glamour, fashion, design, and styling became the focus of automotive marketing in the postwar years.The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of desire for new cars.Much of the marketing imagery of the period hasn't been published since it first came out, and this book features more than 400 photos, illustrations, auto brochures, and advertisements.
With the expansion of the suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. Glamour Road takes the reader on a journey, detailing how women and fashion directly influenced the traditionally male-dominated auto industry in the mid-twentieth century.
Jeff Stork curates a large private automobile collection in Palm Springs, California, and Tom Dolle is an award-winning graphic designer and the creative director at Destination PSP, a product design company in Palm Springs, California. Together, Jeff and Tom produced the Cul de Sac Experience, which has become one of the most talked-about, photographed, and documented events for Modernism Week, celebrating classic cars as an integral part of modernist design.
Details
Are you a history buff looking to dive deep into the world of midcentury automobiles? Look no further than Glamour Road: Color, Fashion, Style, and the Midcentury Automobile Book. This visually stunning book not only explores the influence of midcentury modern design on American postwar automotive design, but also delves into the changing roles of women in a male-dominated society. With over 400 never-before-published photos, illustrations, auto brochures, and advertisements, this book is a treasure trove for classic car enthusiasts and those interested in midcentury fashion and design.
Step back in time and relive the glamour, fashion, and styling that were at the forefront of automotive marketing in the postwar years. The eye-catching photography, elegant fashion, and innovative use of color and materials created a wave of desire for new cars. Immerse yourself in the era of luxurious automobiles and witness how the automobile industry directly appealed to the sophistication and influence of women by adopting the fashion industry's yearly model changes and collaborating with designers and stylists. Glamour Road takes you on a captivating journey, unveiling the direct influence of women and fashion on the traditionally male-dominated auto industry in the mid-twentieth century.
Curated by Jeff Stork, a renowned collector of automobiles in Palm Springs, California, and creatively directed by Tom Dolle, an award-winning graphic designer, Glamour Road is not just a book - it's an experience. Jeff and Tom's Cul de Sac Experience has become a celebrated event during Modernism Week, highlighting classic cars as an integral part of modernist design. Don't miss your chance to be a part of this cultural phenomenon; get your hands on Glamour Road: Color, Fashion, Style, and the Midcentury Automobile Book today!
Ready to embark on your journey through automotive history? Click here to secure your copy of Glamour Road and discover the fascinating intersection of midcentury design, fashion, and automobiles.
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