Description
Book Synopsis: Perfect in its compactness, in its functionality, and in its widely imitated design, the Vespa scooter is not only a means of transport, but a true icon. In celebration of Vespa's 75th anniversary, Vespa: Style and Passion is the lavishly illustrated official history of the legendary scooters and the culture they've inspired.
Introduced by the Italian firm Piaggio in 1946 with the model 98, Vespa enjoyed quick success. The scooters’ diminutive size and affordability were perfect for promoting postwar mobility. But as with most novel designs, it would also be highly imitated, destined for icon status.
From Piaggio’s origins to the first Vespa prototypes to today's forward-looking Elettrica model, Vespa: Style and Passion is the ultimate retrospective of this beloved brand. A rich selection of visuals includes dozens of studio images of the most significant models from throughout Vespa history—including classics like the 125, 150 GS, Super Sprint, Primavera, and Rally—as well as period advertisements, rare archival photographs, and images of Vespas in popular culture and motorsport. Mod culture, perhaps most responsible for spreading scooter culture, is also given its due with images of customized Vespas.
Vespa: Style and Passion relates with élan and high design the endless evolution of a marque that has conquered six continents, with 19 million units sold. The Vespa is not simply a scooter, but the scooter, known and appreciated the world over—a rare example of a motor vehicle that survived crises and fashions, always remaining faithful to the original concept. This is the definitive story of that influence.
Details
Experience the timeless style and passion of the iconic Vespa scooter with Vespa: Style and Passion. As Vespa celebrates its 75th anniversary, this lavishly illustrated official history takes you on a journey through the scooter's evolution and the vibrant culture it has inspired. From its humble beginnings in postwar Italy to its status as a global phenomenon, the Vespa scooter has captured hearts and minds worldwide.
Why settle for ordinary transportation when you can ride in style? The Vespa scooter's compact size and affordable price made it the perfect choice for those seeking postwar mobility. Embrace the spirit of innovation and individuality as you explore the Vespa's rich history, from the earliest models to the cutting-edge Elettrica.
Feast your eyes on stunning studio images showcasing the most significant Vespa models throughout history. From the classic 125, 150 GS, Super Sprint, Primavera, to the Rally, each scooter represents a unique chapter in Vespa's story. Immerse yourself in the world of Vespa with rare archival photographs, period advertisements, and iconic images of Vespas in popular culture and motorsport.
But Vespa: Style and Passion goes beyond just the scooter itself. Delve into the Mod culture that played a critical role in spreading scooter culture, and discover the customization and personalization that has made Vespa a true symbol of self-expression. Get ready to be inspired by the endless evolution of a marque that has sold 19 million units worldwide.
Join the ranks of Vespa enthusiasts and embrace a lifestyle that transcends trends and crises. Celebrate the extraordinary journey of a motor vehicle that has remained faithful to its original concept. Own your piece of history and indulge in the definitive story of Vespa: Style and Passion.
Click here to explore Vespa: Style and Passion and unlock the allure of a legendary brand that has left an indelible mark on six continents.
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