Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
$15.99
Description
Book Synopsis: The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully "“Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as:
- The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you).
- The Belushi Paradigm: Before people will follow you, they have to consider you worth following.
- The Yoda Technique: Transform a banal idiom by switching the words around.
Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.
Details
Looking to enhance your persuasive skills and win arguments like a pro? Look no further than Thank You for Arguing, Fourth Edition (Revised and Updated). This definitive guide, filled with new material on writing, speaking, framing, and other key tools for arguing more powerfully, is a must-have for anyone seeking to get their way in any dispute. Whether you're a fan of history's greatest influencers like Queen Victoria and Winston Churchill, or if you find inspiration in characters like Homer Simpson and Barack Obama, this master class in the art of persuasion will teach you the secrets to emerging victorious in any argument.
Thank You for Arguing offers a treasure trove of time-tested secrets to help you succeed in any persuasion endeavor. Learn from Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations. Explore the Chandler Bing Adjustment, which emphasizes matching your argument to your audience, proving that persuasion is not about you. Follow the Belushi Paradigm, where you'll discover that before people will follow you, they have to consider you worth following. And don't forget the Yoda Technique, a clever method of transforming a banal idiom by simply switching the words around.
But that's not all. Thank You for Arguing also delves into the dark arts of persuasion, revealing how politicians use coded language to appeal to specific groups. In this fully updated edition, author Jay Heinrichs addresses the challenges of our culture of "fake news" and political polarization. Whether you're a language book enthusiast or simply eager to win arguments without escalating anger, this book is your ultimate tool. With its warm, witty, and enlightening approach, Thank You for Arguing will not only teach you how to identify rhetorical techniques but also arm you with the power to employ these techniques when you need to get your way.
Take your persuasive skills to the next level with Thank You for Arguing, Fourth Edition. This expanded edition includes a new chapter on resetting your audience's priorities, allowing you to successfully shift their focus to align with your argument. Additionally, you can further refine your persuasion skills through the new and improved ArgueLab games included in this edition. Don't miss out on the opportunity to master the art of persuasion. Get your copy of Thank You for Arguing today and start winning arguments with confidence!
Get Your Copy Now and join the ranks of influential communicators who have revolutionized history with their powerful persuasion skills!
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