Imaging in Advertising: Verbal and Visual Codes of Commerce

If you've ever wondered about the power of advertising and how it influences our lives, then Imaging in Advertising: Verbal and Visual Codes of Commerce is a must-read for you. This groundbreaking book delves into the fascinating world of advertising and explores how it shapes our ideals, aspirations, and choices.

Unlike any other book on the subject, Imaging in Advertising focuses not only on visual images but also on the often overlooked verbal codes. Fern L. Johnson uncovers the hidden messages behind the words used in advertisements and reveals their profound impact on society.

Through a series of compelling case studies, Johnson investigates various advertising images, from racial connotations in cigarette ads to representations of cultural diversity in teen commercials. She also explores metaphors, like the use of the face in skin care product ads, and uncovers the manipulation of language borrowed from technology to sell non-technology products.

But it doesn't stop there. Imaging in Advertising goes even deeper by examining the illusion of personal choice promoted on many Internet websites. Johnson argues that by understanding the interplay between verbal and visual images, we can gain a deeper understanding of how advertising shapes our culture in this digital age.

Don't miss out on this eye-opening journey into the world of advertising. Order Imaging in Advertising: Verbal and Visual Codes of Commerce today and discover the profound influence that advertising has on our everyday lives.

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